In addition to general consulting services, Richmark is available to provide on-site seminars and training sessions covering a wide variety of sales and marketing issues. Seminars and training are most effective when tailored to your particular situation. Richmark works diligently to create the most customized sessions possible. These programs can range in length from a few hours to a full day.

Some of our select seminars:

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Channels Management for the Changing Market
Designed for managers responsible for managing all types of indirect channels of distribution and development of channels programs

• Overview of channel trends
  
• Managing multiple channels and channel conflict
  
• Proper channel design to suit your business
  
• Support and incentive programs for growth
  
• The benefits of channels partnership
  
• Enhancing the role of the manufacturer’s sales force in managing channel

Presented by:
Mark May
1.800.889.2128
Email Mark May

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Reengineering the Price Discount Structure (top)
Designed for business unit managers and marketing managers responsible for channel compensation and overall product line profitability

• Views discount structures as a tool for implementing channels strategy, as opposed to a reactive measure
  
• Presents various types of discount structures and their impacts
  
• Explores rebate and incentive programs and their pros and cons
  
• Discusses how to integrate channel discount structures into the overall marketing strategy

Presented by:
Dick Kerndt
1.800.889.2128
Email Dick Kerndt

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Customer Satisfaction Studies that Produce Actionable Results (top)
Designed for market research professionals and other managers responsible for satisfying the customer

• How to get the authentic voice of the customers
  
• Moving from customer satisfaction to customer value and loyalty
  
• How to generate action-oriented results instead of ambiguous scores
  
• Customer retention/management as a strategy, not just a measurement

Presented by:
Richard Barnes
1.800.889.2128
Email Richard Barnes

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Marketing for the Sales Force (top)
Designed for field sales personnel and sales managers who are responsible for the development and execution of many basic marketing concepts applied to improving the efficiency and effectiveness of sales forces.

• Applying marketing concepts in the real world of sales
  
• Targeting market opportunities with specific approaches
  
• Interfacing with the product management function
  
• Case studies on leading-edge key account selling and international sales force

Presented by:
Dick Kerndt
1.800.889.2128
Email Dick Kerndt

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Marketing in the World of Power Retailers (top)
Designed for business and marketing managers of industrial products who are confronted with the growth of retail channels in their marketplace

• Explores the phenomenon of home centers, coops, discounters, catalogs and other channels, and their impact on industrial markets
  
• What is driving the success of these channels?
  
• Requirements of doing business with these channels
  
• The decision to join them or compete with them

Presented by:
Mark May
1.800.889.2128
Email Mark May

(Click to return to Seminar Menu)

The Richmark Group • 800-889-2128