Richmark Marketing Consultants - Developing Tactical Solutions




"This market-based consulting approach is highly effective in sorting out the real issues behind success or failure in the market, and what can be done in the near term to positively impact a company's top and bottom lines."	Developing Tactical Solutions

	CASE STUDIES Channel Management Market Opportunity Analysis Market Based Pricing Marketing Communications Analysis Daily Challenge While long-term strategy is certainly important, marketing managers and business unit executives face the daily challenge of how to market their products (and services) more effectively and efficiently. This has become a daunting challenge in today's marketplace with increased demands/expectations, intense competition, and rapid change. Richmark's Response Richmark can respond quickly and effectively to address a client's tactical issue or opportunity related to product, price, direct and indirect channels, and advertising/promotion. This response is driven by… Breadth of market research capabilities, ranging from exploratory and structured telephone interviews, focus groups, and surveys via the mail, fax, or Internet Application of marketing concepts and experience that leverages the market information and provides valuable insights and direction "Street smarts" that enable Richmark to find out what really drives success or failure and deliver actionable recommendations Ability to develop customized, cost-effective project plans and work with the client throughout the project to best meet their marketing objectives The Solution Richmark provides short-term recommendations with supporting market information and analysis. These recommendations and results are more focused on what a client can do within the existing marketplace to increase sales and/or profits. And while Richmark works within a given strategy, the tactical results and recommendations may raise issues regarding the long-term strategy. The Richmark Group • 800-889-2128