Unique Research
The Need for Market Information
Nearly every marketing manager or business unit executive seeks to know more about their markets. However they often rely solely on internal or published sources, which, while helpful, can be biased, incomplete, and contradictory. This lack of information typically results in indecision or, worst, poor decision-making.
Richmark's Belief in Unique Research
Richmark believes that an in-depth understanding of the marketplace is essential for sound business decisions and success. We continually improve our research capabilities to provide critical input for Richmark's consulting analysis and recommendations and, when appropriate, to provide our clients high-quality market information.There are several tenets of Richmark's research:
- Not data, but high-quality market information that covers both qualitative and quantitative issues
- Broad range of research techniques, ranging from exploratory and structured telephone interviews, focus groups, and surveys via the mail, fax, and Internet
- Research managed and conducted by Richmark staff to ensure quality and responsiveness
- Research plans customized to meet the client's business objectives
Over the years Richmark has developed or used numerous unique research methodologies. These methodologies enable Richmark to gather the relevant market information, answer the "tough" questions, and do so within budget and on time. Notable examples of unique research methodologies are: Simalto Plus; Market Sizing and Brand Share Models; Decision Process Models; and Competitive Intelligence
The Richmark Group • 800-889-2128